Why to Obtain Proof First...

It is much easier to secure a local business owner when you give them the “hard evidence” so to speak.

Business owners do not care about or even understand SEO rankings and other internet jargon.

It’s best you communicate with them by speaking their language.  And because nothing is more important to them than securing more customers that is the angle you take…

Once you have built your site and it is ranked high on Google put in a phone re-direction service that tracks and forwards all enquiries from your site to their office reception.

Robert recommends ifbyphone or Vumber (which at the time of writing charges $9 a month for one line).  This is a tiny investment that can yield you rich results.

Now all you do is ring them up and briefly explain you have a site that is ranked number one for such and such search terms that people are using to find businesses like theirs.

Tell the business owner how many calls you get a month.  Then tell them that you are going to re-direct these warm potential customers to them.

Invite them to see for themselves how many leads you are generating for them.

Robert does not recommend going into in-depth discussions about analytics or other statistical tracking showing where their potential customers come from or what search terms they are using (unless they are genuinely interested).

Local business owners care about their business.  They care about results.

By directing leads generated from your website straight to their reception telephone you prove that your site is doing what you say it will.  

And that your site is qualifying leads specific to their local business!